{"title":"Hanbang starter kit","description":"\u003cp\u003eStarter kit with Korean hanbang ingredients\u003c\/p\u003e\n\u003cp\u003eHanbang refers to traditional Korean ingredients, combining ingredients used for centuries (if not thousands of years) with modern cosmetic technology. Hanbang ingredients are a strong part of the K-beauty skincare philosophy, which is based on long-term care. Among the most well-known Hanbang ingredients are Ginseng, Centella Asiatica, rice, and calendula.\u003c\/p\u003e\n\u003cp\u003eYou can add any product from this list as part of your skincare routine, or build the entire routine from them! Each product is selected with the idea that it suits all skin types.\u003c\/p\u003e\n\u003cp\u003eIf you want to learn more about how to build a functioning Korean skincare routine tailored to your skin, read our article on the subject.\u003c\/p\u003e","products":[{"product_id":"anua-heartleaf-77-soothing-toner","title":"[Anua] Heartleaf 77% Soothing Toner","description":"\u003cp\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e40 ml, 250 ml, 500 ml\u003c\/p\u003e\n\u003cp\u003eHeartleaf 77% Soothing Toner is a fresh and soothing toner that has won many beauty awards and pampers the skin with moisture. Facial water containing green chameleon leaf extract soothes irritated and reddened skin and helps surface skin infections - such as pimples - to heal faster.\u003c\/p\u003e\n\u003cp\u003ePanthenol, chamomile extract and tuber extract strengthen the effect of green chameleon leaf extract and soothe and brighten the skin.\u003cbr\u003eThis toner is suitable for all skin types, including sensitive skin.\u003c\/p\u003e\n\u003cp\u003eVegan, cruelty-free and environmentally friendly formula.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eWinner of Glowpick Award 2021.\u003cbr\u003eEXO's Suho says he uses this toner daily!\u003c\/em\u003e \u003c\/p\u003e","brand":"Anua","offers":[{"title":"250ml","offer_id":49147784692036,"sku":"8809640736025","price":191.2,"currency_code":"SEK","in_stock":true},{"title":"500ml ISO","offer_id":49147784724804,"sku":"8809640734700","price":359.2,"currency_code":"SEK","in_stock":false},{"title":"40ml MINI","offer_id":49147784757572,"sku":"8809640736537","price":55.2,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0259\/9236\/files\/250ml_903eed39-2466-41ba-bf49-ae99ad01c872.png?v=1755157088"},{"product_id":"skin1004-madagascar-centella-ampoule","title":"[SKIN1004] Madagascar Centella Ampoule","description":"\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e30 ml \/ 55 ml \/ 100 ml\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCalms down\u003c\/li\u003e\n\u003cli\u003eMoisturizes\u003c\/li\u003e\n\u003cli\u003eFor all skin types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMadagascar Centella Ampoule is an ampoule containing centella extract that soothes and moisturizes sensitive and irritated skin.\u003c\/p\u003e\n\u003cp\u003eEspecially known and popular for its soothing properties, the herbal frog extract helps the skin regenerate, strengthens the skin's protective wall and increases collagen production. The antioxidants and amino acids found in the tuber of the herbal frog improve the overall well-being of the skin and help repair damage caused by the sun's harmful radiation, leaving the skin looking brighter and brighter. \u003c\/p\u003e\n\u003cp\u003eThe fresh and light composition fills the skin with moisture and leaves the skin velvety smooth without stickiness. Low pH.\u003c\/p\u003e\n\u003cp\u003eTo spend\u003cb\u003e \u003c\/b\u003efor all skin types.\u003c\/p\u003e","brand":"SKIN1004","offers":[{"title":"30ml MINI","offer_id":49147785216324,"sku":"8809576260618","price":97.3,"currency_code":"SEK","in_stock":false},{"title":"55ml","offer_id":49147785150788,"sku":"8809913830528","price":153.3,"currency_code":"SEK","in_stock":true},{"title":"100ml","offer_id":49147785183556,"sku":"8809913830795","price":223.3,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0259\/9236\/files\/SKIN1004-Madagascar-Centella-Ampoule.png?v=1774524720"},{"product_id":"about-me-rice-makgeolli-skin-softener","title":"[About Me] Rice Makgeolli Skin Softener","description":"\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e : 170 ml\u003c\/p\u003e\n\u003cp\u003eAbout Me Rice Makgeolli Skin Softener is a facial toner that moisturizes, softens and gives shine to the skin. This toner contains fermented ingredients, rice-based extracts (rice water, rice oil, rice extract) and ceramides, which help bind moisture in the skin and strengthen its barrier against irritation and moisture loss.\u003c\/p\u003e\n\u003cp\u003eThe toner promotes an even skin tone, increased clarity and a youthful glow, while leaving the skin soft and nourished.\u003c\/p\u003e\n\u003cp\u003eAbout Me uses recycled materials and plant-based inks in its product packaging to make them as environmentally friendly as possible.\u003c\/p\u003e","brand":"About Me","offers":[{"title":"Default Title","offer_id":49147847311684,"sku":"8801013351101","price":110.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0259\/9236\/files\/About-Me-Rice-Makgeolli-Skin-Softener_618b91c0-4e2d-45a2-96a0-4a5d31b599ba.jpg?v=1729220511"},{"product_id":"about-me-rice-makgeolli-gel-mask","title":"[About Me] Rice Makgeolli Gel Mask","description":"\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 1 pc (25g)\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cstrong\u003eSuitable for:\u003c\/strong\u003e All skin types, especially for dry and dull skin.\u003c\/p\u003e\n\u003cp\u003eAbout Me Rice Makgeolli Gel Mask is a hydrogel-based face mask that gives the skin softness, shine and long-lasting hydration.\u003c\/p\u003e\n\u003cp\u003eThe fermented ingredients of the traditional makgeolli drink and rice extract help make the skin as soft as the hands of the makgeolli makers once were.\u003c\/p\u003e\n\u003cp\u003eThe mask is made of hydrogel, which means that it sits well on the face and helps the caring ingredients to be absorbed effectively by the skin.\u003c\/p\u003e\n\u003cp\u003eVegan!\u003c\/p\u003e","brand":"About Me","offers":[{"title":"Default Title","offer_id":49147847442756,"sku":"8801013351118","price":49.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0259\/9236\/files\/About-Me-Rice-Makgeolli-Gel-Mask_e56c829e-5f0a-4161-b14f-08a52df40bbb.jpg?v=1729220507"},{"product_id":"hwarang-bellflower-cleansing-balm","title":"[hwarang'] Bellflower Cleansing Balm","description":"\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 100 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSteps in the skin care routine:\u003c\/strong\u003e The first step in double cleansing. Can also be used alone without post-cleaning.\u003c\/p\u003e\n\u003cp\u003eHwarang' Bellflower Cleansing Balm is a sorbet-like cleansing balm that effectively cleanses the skin of make-up, sunscreen and impurities accumulated during the day.\u003c\/p\u003e\n\u003cp\u003eThe cleansing balm contains skin-soothing guaiazulene, bellflower root extract and panthenol. The light and sherbet-like texture quickly melts away make-up and dirt and leaves the skin soft and clean - Bellflower Cleansing Balm makes cleaning easy and pleasant.\u003c\/p\u003e\n\u003cp\u003eGuaiazulene is a beautiful blue extract from chamomile oil that soothes and repairs the skin, relieves skin irritation and strengthens the skin's protective barrier. Guaiazulene's hypoallergenic and antibacterial properties make it an excellent ingredient for sensitive and acne-prone skin.\u003c\/p\u003e\n\u003cp\u003eBellflower, also known as bellflower, is a traditional Korean hanbang ingredient that is grown all over Korea until autumn. Bellflower is used in many different forms, for example as a nutritional supplement together with pears or honey, and as a tea – often Koreans' first choice to relieve colds or sore throats.\u003c\/p\u003e\n\u003cp\u003eSaponins, flavonoids and phenolic acids found in bellflower effectively fight inflammation and help the skin to calm down and regenerate faster.\u003c\/p\u003e\n\u003cp\u003ePanthenol, also known as vitamin B5 (provitamin), soothes irritated skin, relieves itching and moisturizes the skin, making it softer and more elastic.\u003c\/p\u003e\n\u003cp\u003eEffective, soothing ingredients and a slightly oily – but non-comedogenic – composition make Bellflower Cleansing Balm a perfect product for facial oil massage as well. Massage in as usual and rinse off the conditioner with water – the result is soft skin ready for the next step in your skin care routine!\u003c\/p\u003e\n\u003cp\u003eVegan, Cruelty Free, fragrance free, non-irritating to the eyes and non-comedogenic formulation, suitable for all skin types, from dry to oily skin.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eTips!\u003c\/strong\u003e Bellflower Cleansing Balm is also excellent for removing \u003ca href=\"https:\/\/yeppusoonsoo.com\/products\/bbia-never-die-mascara?_pos=1\u0026_psq=bbia\u0026_ss=e\u0026_v=1.0\"\u003eBbia Never Die waterproof mascara\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003eNote!\u003c\/strong\u003e Cleansing Balm's beautiful light purple shade may vary slightly between batches due to the natural plant extracts.\u003c\/em\u003e\u003c\/p\u003e","brand":"hwarang'","offers":[{"title":"100ml","offer_id":49148172960068,"sku":"6429811598973","price":269.0,"currency_code":"SEK","in_stock":true},{"title":"30ml (MINI)","offer_id":54089248899396,"sku":"6429830174967","price":129.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0259\/9236\/files\/Hwarang-bellflower-cleansing-balm-640x640_d89b5a15-33a8-4397-b850-f679f021fa0b.jpg?v=1781467899"},{"product_id":"etude-0-2mm-therapy-air-mask-snail","title":"[ETUDE] 0.2mm Therapy Air Mask Snail","description":"\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 20 ml \/ 1 pc\u003c\/p\u003e\n\u003cp\u003eEtude 0.2mm Therapy Air Mask Snail moisturizes the skin and accelerates its renewal, smoothing the skin's texture and reducing fine lines. The essence of the mask has a light emulsion-like consistency that forms a protective surface on the skin.\u003c\/p\u003e\n\u003cp\u003eThe material in the sheet mask is extremely thin and sits perfectly on the face.\u003c\/p\u003e\n\u003cp\u003eAlso suitable for sensitive skin.\u003c\/p\u003e","brand":"Etude","offers":[{"title":"Default Title","offer_id":49148732834116,"sku":"8809820699317","price":29.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0259\/9236\/files\/Etude-0.2-Therapy-Air-Mask-Snail_92972178-c92b-43ba-9777-81227a1cefbb.jpg?v=1729230463"},{"product_id":"vt-cosmetics-cica-cream","title":"[VT Cosmetics] Cica Cream","description":"\u003cp\u003e\u003cstrong\u003eSize: \u003c\/strong\u003e50 ml\u003c\/p\u003e\n\u003cp\u003eVT Cosmetics Cica Cream is a balancing and soothing light gel cream for all skin types, especially for dehydrated, sensitive or combination skin that often suffers from skin irritation. This gel cream hydrates the skin with water-based moisture and feels fresh and light without leaving an oily feeling.\u003c\/p\u003e\n\u003cp\u003eThe gel contains the soothing CICALIAO™ complex, which combines extract from healing centella asiatica and antibacterial propolis extract (Centella Asiatica Extract, Asiaticoside, Asiatic Acid, Madecassoside, Madecassic Acid + Green Propolis Extract) to relieve skin irritation and redness, and promote skin softness, radiance and a clearer skin tone.\u003c\/p\u003e\n\u003cp\u003eThe face cream is enriched with moisturizing hyaluronic acid, betaglucan and ceramides which together create a durable moisture barrier on the skin's surface, strengthen the skin's protection and improve the absorption of moisturizing ingredients.\u003c\/p\u003e\n\u003cp\u003eThe fresh green shade of the gel cream comes from its natural ingredients ♡\u003c\/p\u003e","brand":"VT Cosmetics","offers":[{"title":"Default Title","offer_id":49151568347460,"sku":"8809559622679","price":359.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0259\/9236\/files\/vt-cosmetics-cica-cream_b771644a-c362-4ba4-9694-bbe11e5be4bf.jpg?v=1729234527"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-snail-mucin","title":"[Beauty of Joseon] Revive Serum : Ginseng + Snail Mucin","description":"\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 30 ml\u003cbr\u003e\u003cstrong\u003eRecommended for:\u003c\/strong\u003e All skin types, including mature skin\u003c\/p\u003e\n\u003cp\u003eA light, nourishing serum enriched with Hanbang ingredients. The serum nourishes and strengthens the skin's resistance. The serum contains 63.36% ginseng root water, 3% snail secretion, adenosine, niacinamide, cornus officinalis fruit extract and hyaluronic acid. Together, these ingredients help to brighten, nourish and hydrate the skin.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49151572508996,"sku":"8809738316139","price":239.0,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0259\/9236\/files\/0O8A9443_1ef26c72-a4cc-4076-aab7-45ac66d3e394.webp?v=1729221596"},{"product_id":"medicube-super-cica-toner-pad","title":"[medicube] Super Cica Pad (EXP. 16.12.2026)","description":"\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150 g \/ 70 pads\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse in the skin care routine:\u003c\/strong\u003e Use after cleansing.\u003c\/p\u003e\n\u003cp\u003eMedicube Super Cica Toner Pads soothe and hydrate the skin. The pads contain Medicube's own Super Cica 7™ complex, a concentrated extract based on Centella Asiatica and Houttuynia Cordata (lizard leaf). The plant extracts effectively soothe irritated skin and help strengthen it against external stresses.\u003c\/p\u003e\n\u003cp\u003eThese toner pads are suitable for all skin types, especially sensitive, dry and itchy skin, as well as for soothing suddenly irritated skin.\u003c\/p\u003e","brand":"Medicube","offers":[{"title":"Default Title","offer_id":49153248264516,"sku":"8809517414124","price":237.3,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0259\/9236\/files\/medicube-Super-Cica-Pad.png?v=1757065620"},{"product_id":"some-by-mi-propolis-b5-glow-barrier-calming-toner","title":"[Some By Mi] Propolis B5 Glow Barrier Calming Toner","description":"\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 150ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSteps in the skincare routine:\u003c\/strong\u003e First step after cleansing\u003c\/p\u003e\n\u003cp\u003ePropolis B5 Glow Barrier Calming Toner is a revitalizing, soothing and moisturizing non-comedogenic toner for all skin types, especially for skin that needs balance and ice cream skin-glow. This fresh, honey-rich toner infuses skin with moisture without leaving an oily or heavy feeling.\u003c\/p\u003e\n\u003cp\u003eThe toner contains antibacterial 65% propolis and honey extract, radiance-giving niacinamide, moisturizing hyaluronic acid, barrier-strengthening ceramide, anti-inflammatory tea tree water and soothing panthenol and centella asiatica extract. The result is radiant, clear and healthy-looking skin.\u003c\/p\u003e\n\u003cp\u003eDermatologically tested, non-comedogenic, cruelty-free and alcohol-free formula ♡\u003c\/p\u003e","brand":"Some by Mi","offers":[{"title":"Default Title","offer_id":49153409319236,"sku":"8809647391647","price":191.2,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0259\/9236\/files\/some-by-mi-propolis-b5-glow-barrier-calming-toner_321e604a-1c34-4898-bdb5-ddff1fe1a5c9.jpg?v=1729226826"},{"product_id":"ariul-7days-mask-heartleaf-p","title":"[Ariul] 7days Mask Heartleaf P","description":"\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 23ml \/ 1 pc\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003cspan class=\"s1\"\u003eAriul 7days Mask Heartleaf P is a soothing and moisturizing sheet mask for all skin types, especially for dry and stressed skin that often suffers from redness and heat. This sheet mask containing anti-inflammatory chameleon leaf extract helps to soothe skin stressed by everyday life, offering fresh and balancing hydration, as well as light and relaxing cooling.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"s1\"\u003eFragrance-free \u0026 vegan composition, which is also suitable for more sensitive skin ♡\u003c\/span\u003e\u003c\/p\u003e","brand":"Ariul","offers":[{"title":"Default Title","offer_id":49153848901956,"sku":"8809301765128","price":29.0,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0259\/9236\/files\/Ariul7DaysMaskHeartleaf.jpg?v=1730804055"},{"product_id":"skinfood-royal-honey-propolis-enrich-toner","title":"[Skinfood] Royal Honey Propolis Enrich Toner","description":"\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e: 160 ml\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRoyal Honey Propolis Enrich Toner\u003c\/strong\u003e\u003cspan\u003e\u003c\/span\u003e is a high-quality and intensively moisturizing toner that contains 15% beeswax. It contains honey that moisturizes the skin and provides antiseptic and anti-aging effects. The result is long-lasting deeply moisturized skin. The product is particularly suitable for dry and aging skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eShelf life\u003c\/strong\u003e: 2 years unopened.\u003c\/p\u003e","brand":"Skinfood","offers":[{"title":"Default Title","offer_id":49177733071172,"sku":"8809511276704","price":271.2,"currency_code":"SEK","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0259\/9236\/files\/6c7a85_5a0d9d7bfbee4bd2a822dbd62fe4fce3_mv2_8fce16b2-847a-41cd-9ed7-f75d827a4989.png?v=1729226645"},{"product_id":"anua-rice-70-glow-milky-toner","title":"[Anua] Rice 70 Glow Milky Toner","description":"\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e : 250 ml\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLustrous, strengthening \u0026 balancing\u003c\/li\u003e\n\u003cli\u003eGives the skin an ice cream skin glow\u003c\/li\u003e\n\u003cli\u003eMild, suitable for all skin types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eAnua Rice 70 Glow Milky Toner is a light milky, glowing and strengthening toner for all skin types, especially for tired skin that needs a glow. This gentle toner contains nourishing rice water and rice extract, radiance-boosting niacinamide and skin barrier-strengthening ceramides, and together they help brighten uneven skin tone and balance excess sebum production.\u003c\/p\u003e\n\u003cp\u003eCeramide AP and NP are ceramides that soothe irritated skin, prevent moisture loss and strengthen the skin's barrier against, for example, dry indoor air and cold. The facial water also contains hyaluronic acid and betaine, which enhance the product's soothing and moisturizing properties.\u003c\/p\u003e\n\u003cp\u003eThe milky texture of the facial water feels pleasant on the skin without leaving a sticky or clogged feeling.\u003c\/p\u003e\n\u003cp\u003eFragrance-free and dermatologically tested formula, perfect even for more sensitive skin ♡\u003c\/p\u003e","brand":"Anua","offers":[{"title":"Default Title","offer_id":49508046242116,"sku":"8809640736124","price":207.2,"currency_code":"SEK","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0259\/9236\/files\/anua-rice-70-glow-milky-toner_8fbb6096-dbcf-4258-a5bd-5718af547635.jpg?v=1733140881"},{"product_id":"hwarang-bellflower-moisturizing-barrier-cream","title":"[hwarang'] Bellflower Moisturizing Barrier Cream","description":"\u003cp\u003e\u003cstrong\u003eSize\u003c\/strong\u003e : 80ml\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNourishing \u0026 deeply moisturizing\u003c\/li\u003e\n\u003cli\u003eStrengthens the skin's barrier\u003c\/li\u003e\n\u003cli\u003eGer glass skin-glow\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMild, suitable for sensitive skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHwarang' Bellflower Barrier Moisturizing Cream is a deeply nourishing and strengthening face cream that balances hydration and radiance. This cream is particularly suitable for sensitive, dry and normal skin and is packed with effective ingredients that protect and strengthen the skin's barrier, such as ceramides, panthenol, ectoin and polyglutamic acid (PGA).\u003c\/p\u003e\n\u003cp\u003eMore than fifty percent of the skin's barrier consists of ceramides, and the natural ceramide can deteriorate both in quantity and quality due to harsh environmental conditions - in such cases, a ceramide-based skin care routine can help rebuild the damaged barrier.\u003c\/p\u003e\n\u003cp\u003eCeramides work great together with other ingredients that support skin recovery and moisture balance, such as glycerin, panthenol, ectoin, polyglutamic acid, squalane and niacinamide (all of which are in this cream!).\u003c\/p\u003e\n\u003cp\u003eBellflower Barrier Cream contains 1% panthenol, also known as vitamin B5, which attracts moisture and binds it on the surface of the skin. It also helps to soothe irritated and damaged skin. Thanks to the properties of panthenol, regular use can improve skin texture and elasticity.\u003c\/p\u003e\n\u003cp\u003ePGA, or polyglutamic acid (Poly-Glutamic Acid), is a peptide that occurs naturally in soy-based food through a fermentation process. PGA is an excellent moisture binder and can bind up to 5000 times its own weight in water. Its deep moisturizing effect helps maintain the skin's water balance and thus strengthens the skin's barrier.\u003c\/p\u003e\n\u003cp\u003eEctoine is a powerful moisture-binding amino acid that microorganisms naturally produce to protect their cells in extreme environments, such as deserts, salt lakes and hot springs, making it useful for the skin's moisture needs as well. 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